Hair & beauty

Gentler, Simpler Hair Care

Healthy-looking hair usually comes from gentle, repeatable habits: appropriate washing, careful conditioning, minimal heat, and sparing use of masks and oils.

How leave-on and rinse-off products fit

• Shampoo: focused on the scalp; rinse thoroughly with lukewarm water.
• Conditioner: mainly mid-lengths to ends; rinse as directed.
• Hair mask: occasional treatment on damp lengths, rinsed thoroughly. Guide: how to apply a hair mask.
• Hair oil: tiny amounts on ends for softness and shine. Guide: how to use hair oil.
• Leave-in conditioner: light conditioning left in damp hair to aid manageability.

Washing and styling habits

• Wash as often as your hair type and lifestyle require — not by a rigid rule.
• Squeeze out excess water before applying a mask so it can absorb.
• Detangle gently from ends upward with a wide-tooth comb on damp hair.
• Use the lowest effective heat setting and a heat-protectant approach when styling with heat.
• Protect hair from friction: loose styles for sleep, clean brushes, and regular trims.