Everyday application tips

• Wash hands before skincare and makeup; tie back hair so products go where intended.
• Start with less product — you can add, but removing excess disturbs the base.
• Let moisturizer and sunscreen set for a few minutes before makeup.
• Blend in natural light whenever possible before leaving home.
• Keep a simple log when trying something new: product, amount, frequency, and how skin or hair felt.

Tool and product care

• Clean brushes and sponges regularly and dry them with bristles angled down. See how to keep tools clean.
• Close caps and pumps after every use; avoid sharing eye and lip products.
• Store products away from heat, direct sunlight and steamy shelves where possible. See storage guidance.
• Organize by routine step so mornings take less time. See organizing your products.
• Read directions fully before first use. See reading directions carefully.

Routine mindset

Choose routines you can maintain on tired days, not only on motivated days. Two to four steps done daily outperform complicated routines abandoned after a week. Revisit our guides, skincare, makeup and hair & beauty pages whenever you want a refresher.